1. The chances of your website getting targetted traffic is increased if you place your chosen keyword into the title of your website. This is because it makes it easy for search engine roberts to find out what your website is about. You can find the title tag at the top of your website between the head tags.

Treat the title like a headline. Try to draw attention to your site with a good headline because this is what people will see in the search results.

2. Try to link pages within your website together with your chosen keyword as the anchor text. The more links you have the better.

3. Ensure the text with the title tag is used in the body of your website. Search engines do not like it when your title doesn’t appear to be related to the body.

Also when writing the body of your website, use your keywords once or twice. You can bold them to make them stand out or highlight them. Use them in some of the subheadings too.

4. Make sure you change the title tags on each of your websites. If search engines scan your website and see that it’s got the same title it may think all the pages are the same and therefore may not index the site.

5. Many website novices place too much attention on the metatags – these simply are not as important today as they once were. Only use two or three targeted keywords here… too many will dilute your website and can actually harm your ranking.

6. Never link to a link farm website. Search engines know what these are and will lower your ranking for it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. I alway ensure I have a contacts page and terms of use page on my website. Not only does this look more professional to users but search engines also like this!

9. For every image on your website make sure that it is described usnig the alt tag. This not only helps website users out but more importantly allows search engines to index your page.

10. Submit your website manually to search engines. If you use a submission service or software your website might get banned.