How To Design A Website Effectively When Advertising For Lawyers
When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why havin...
When you design your website with the needs of the client in mind, you will see very good results. In the following article, I will explain why having multiple calls to action is so important.
Different people react in different ways to pictures, text, graphics, etc. on your website. This is why we give them various ways to interact with each call to action.
Since we don’t know what others will find appealing it is important to provide different ways for an individual to contact us. We have to remember that what appeals to us will not attract the attention of someone else.
For example, if I am offering a relevant e-book to prospects, I should post a graphic that is a professional looking picture of the book which links to a download page. In addition, underneath the graphic should be text that a user could click on leading to the same download page. This way I am capturing users that the graphic appeals to as well as others that the text link appeals to.
Another idea is to display your phone number, an offer such as a free case evaluation, and a picture with the same offer on more than just the contact us page of your website. This way a prospect that wants to speak with a lawyer right now can do so. Often potential clients will be at different stages of the process, by providing different methods of contacting you, more site visitors will convert to prospects.
“I know how to advertise my legal website! Just put my info on my contact us section.”
Even though you should have a contact us page, you need to offer value to your site visitors. Put yourself in their shoes. What reasons do they have to get in touch with you? When you provide value in the form of a free guide or free case evaluation, you are giving them a great reason to call or submit their contact information.
By implementing these ideas on your website, you will see how effective advertising for lawyers through the web can be.
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