It may be considered as a child’s play to increase the number of visitors to a website today. Considering how the search engines are strategically optimized these days, it is fairly easy to get gobs of visitors instantly to a new website.

It sounds easy to attract visitors but the real difficulty lies on how to keep them. On top of that, you should also be able to turn them into loyal customers who will constantly return to your website.

Web design is all you need. A user friendly and attractive web design must be developed in order to attract visitors to your site again. While developing a user friendly web design is easy, it is complex to develop an attractive web design.

As flash animation comes along in website design, creating an appealing website is no longer that difficult. Making the web page look more appealing is not the only merit you get from flash animated websites. Read on to find out the 3 most striking benefits if you employ flash animations in web design.

1. In the past, flash animations were not crawled by the search engines. However, the advanced search engine systems now can recognize flash animated websites and make them appear in the search results. These websites will be on the top of the dominant search engines’ priority list in the future, said by the search engine optimization professionals. So it is advantageous to develop flash animated web design now.

2. A page like this one, with only still text and images, does not interact with visitors. Visitors can only fix their eyes on the contents and tend to leave the page after a short while. However, a flash animated website is different. Visitors will be tempted to stay longer because they are actively engaged with the website. They will be navigated through their input and interaction with the site. As long as the visitors stay amused by the interaction, they will proceed onto viewing all the web pages.

3. The number of websites available is incalculable, therefore it’s essential to stand out from the crowd in order to be noted. Notice how many websites nowadays still have not integrated flash animations, and most of them look lethargic with text and still images only. Make a faster move to include flash animations in order to have a vivacious website and be distinct.

Do not worry about creating your own flash animated websites, there are a lot of design templates for flash animated websites offered by professional web design companies. Customization of the ready-made website is also possible. Just choose a template that matches your requirement.

The question is often raised during meetings with managers and business top dogs: Is it alright to have a flash animated web site? How do we use Adobe Flash properly to build a web site?

Just to give everyone an overview of what exactly Flash does. Flash is a software which enable web creators to add in interactive components to their sites, such as animation and graphics. It is used extensively in demonstrating products and training programs. If you choose to build your web site completely out of Flash, there is however the possibility, that Google would not be able to ‘index’ these sites and listing them way below the normal HTML sites.

There is a simple way to prove whether a web page can be “indexed” or not. On a web page, try to highlight the text, which means the content, by clicking the left button of your mouse and dragging it over the text. If you are able to highlight the text in blue, that means the text of the page are in different “layers”, hence it can be “indexed”. It is because a web page can only be “indexed” when the text or any graphic on that page are in different “layers”, which is essential for search engines to “index” a page as those engines can “index” text-based content easily.

With the help of indexing, Google can review a web page thoroughly and put the important details of the page into the database for users’ keyword searching. It is really difficult for Google to index Flash websites as they are layered into graphics and photos which cannot be indexed.

Google had no way to index the content of Flash websites in the past. However, Google and Adobe are working together to make indexing Flash websites possible, although no testing results have been announced yet. For this reason, it is better for you to use text-based content and prevent using Flash within web pages.

It is indeed undeniable that Flash is one of the best design tools when it comes down to the appearance of a website. It is also user-friendly in many ways. What we cannot change is that Google still has problems reading Flash contents and this is obstructive for the search engine to work optimally.

Some websites may have two versions for users – “HTML Site” and “Flash Web Site”. It can solve the problem of Google indexing but it also leads to another problem. With two versions, the web owner needs to govern two different websites and this creates excess burdens on the owner.

So how to use Flash within web pages properly? You should develop a compromise between web design, usefulness and search engine optimization. The best way is to integrate Flash files within the entire HTML site design. Then your text-based content can be indexed by Google. On the other hand, your Flash-based content can attract visitors to your site. This can tackle the problem of indexing and make good use of Flash at the same time.