Putting up a web site is easier than ever. But having a good understanding of design doesn’t help unless you also understand the power of designing your site in a way that improves your chances of top rankings. After I built my first website, I quickly learned that I knew nothing about SEO. As a result, I had to redesign my site after seeking out information about design and top rankings.

So I did what most people do, I began my quest for information about search engine optimization, commonly referred to as SEO, and applied as much as I could. I spent thousands of additional dollars rebuilding my website and countless hours tweaking, updated, and changing things until I was well positioned for higher rankings.

Once I redesigned my website and applied the on page optimization techniques from reading dozens of web pages, blogs, and websites, I had a pretty good understanding of what I did wrong and how I could impact my search rankings. With the design tweaks I had made and a little extra effort, I was able to boost my position by about 40 spots. I was so impressed that I got hooked on learning more.

Even though I only saw moderate results with what I learned, it was enough to get me hooked. I finally understood that search results could be influenced not only by how you design your website, but through dozens of other factors. Some of these factors you control through your website and other via building connections throughout the web between authoritative websites and your own.

The best advice I can provide based on all that I learned is that you should spend more time planning the design of your website, the market you are going to operate in, and the keywords you are going to build your website around. This, by far, is the most important aspect of SEO. Why? Because if you are entering an incredibly competitive space with an incredibly competitive keyword, it could take you a very long time to achieve top placements.

Another great tip when it comes to building a website, poised for number one rankings, is to keep it simple. Don’t use flash and don’t get exotic. Keep your website design basic and use functionality that is intuitive and easy to understand. This not only makes it easy for your browsers, but also ideal for search engine spiders.

A really great thing you can do after your site is designed is focus on building in bound links. In bound links can be explained as links from other websites that point to your site. The value here is that Google in particular evaluates the sites linking to you and uses this information to rank your site in search results.

In internet marketing, there are tons of professed gurus who can show you the latest techniques for number one rankings. Based on my more than ten years of marketing experience and search engine optimization efforts, Id rather keep things simple.

The good news is that although these techniques take time, they work. No more searching for the silver bullet ” keep things simple. Additionally, be sure to research software or services that can help you along the way. Don’t be afraid to get help and persist until you achieve your goal. It worked for me and it can work for you too.

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